Struggling To Sell EVs: Getting Inside The Consumer’s Head – AAH 696

Elizabeth Krear runs J.D. Power’s EV practice. She knows what automakers need to do to get more customers interested in getting an EV. And she knows which automakers are doing a better job than others. Prior to joining Power, Elizabeth ran the Jeep Grand Wagoneer program and was chief engineer for the Jeep Wrangler and Gladiator.

PANEL:
– Elizabeth Krear, VP of the EV practice at J.D. Power
– Jeff Gilbert, WWJ Newsradio 950
– Gary Vasilash, shinymetalboxes.net
– John McElroy, Autoline.tv

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